"A tourist will browse, but a treasure hunter will dig. A tourist will wander, but a treasure hunter will seek. A tourist finds memories, but a treasure hunter finds riches. A tourist usually ends up lost because they are unfamiliar with the landscape; a treasure hunter has a plan that keeps them on track."
"Though both types of people are looking for something, the fundamental difference between a tourist and a treasure hunter lies in the intensity of their desire."
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